Case Study: Strategic Brand Campaign
Taste and See
PROJECT BRIEF
Taste and See, a plant-based soul food restaurant in Milledgeville, Georgia, opened in August 2020. Taste and See aims to nourish and educate the community about healthy living through their flavorful offerings. With its prime location near Georgia College, there's untapped potential to attract more college student customers. I plan to assist in leveraging this opportunity by enhancing their online presence with press releases, social media updates, and community events
GOAL
Goal: Elevate Taste and See’s overall branding and media engagement to boost awareness and recognition, especially among the college demographic.
Strategy: Enhance brand visibility and engagement among college-aged students in the Milledgeville community through targeted promotional events, strategic press releases, and consistent, cohesive posting on social media platforms, particularly Instagram.
Target Consumer: The target consumer is upper-middle-class college students aged 18-24.
Objectives
Increase college student patronage by 15% within the next six months.
Enhance brand recognition in the Milledgeville community by securing coverage in at least three local news outlets.
Improve Instagram engagement by 20% over the next three months.
CAMPAIGN STRATEGY
SWOT
MEDIA KITS
Poster
Infographic
Infographic
Infographic
Instagram Template
Instagram Template