During my internship at Roccamore, I managed eCommerce and social media tasks, focusing mainly on a project called the unicorn auction. This involved selling unique shoe prototypes that never went into full production. My responsibilities included writing descriptions for all 68 shoes, translating them into Danish, setting up auction times, and creating product listings on Shopify. The auction featured four separate events throughout the day, each showcasing different sets of shoes. I supported the CEO and my supervisor during Facebook live events that lasted from 8 am to 7 pm. The auction was a success, with all shoes selling for at least their minimum asking price, and many fetching 3-4 times that amount. It was a fulfilling experience to contribute from start to finish and see the excitement of bidders firsthand.